Deborah Estes
Executive Vice President of Ancillary Events for Minnesota Sports & Events (MNSE)
Deborah Estes is executive vice president of ancillary events for Minnesota Sports & Events (MNSE), where she leads the planning and execution of fan festivals, community celebrations and other experiences that extend the impact of major sporting events across Minnesota. MNSE bids on and hosts many of the nation's premier sporting events, including the Super Bowl, NCAA Final Fours, U.S. Olympic Gymnastics Trials and WWE SummerSlam.
Prior to joining MNSE, Deborah spent more than 30 years in retail marketing leadership roles with Dayton's, Target and Best Buy. Throughout her career, she developed nationally recognized marketing campaigns, managed sponsorship and partnership strategies, and led large-scale events and community engagement initiatives.
Deborah's expertise includes experiential marketing, sponsorship strategy, partnership development, public relations and event execution. She is passionate about creating welcoming experiences that bring people together and generate lasting economic and community benefits. She is committed to advancing opportunities for women and families and is proud to support the mission of YWCA Minneapolis.